Content Marketing, 80-Hour Work Weeks, and Gaming Computers

Dear Brian,
How has content marketing changed?

It hasn’t really. Content marketing has existed as long as content has. The only reason you’ve seen any content is because it was marketed to you, and all that content inevitably exists to generate revenue.

These days people mostly discuss content marketing in the context of online content. I have a few clients that are either content marketing agencies or entrepreneurs working in that industry. I ghostwrite a lot of content for these clients to the point that probably only 1 out of every 5 articles I actually write are published under my name.

All this content marketing is done in different ways for essentially the same reason.

Some companies build a blog on their eCommerce site. This is done to fill their site with contextual keywords to increase their ranking on Google. Here are a few examples of work I’ve done under my own name for eCommerce blogs:

Vape Chemist: http://vapechemist.com/blogs/articles/38173957-5-tips-for-landing-a-vape-sponsorship-the-right-way

Connectivity: http://www.connectivity.com/blog/author/brian-penny/

Volume Nine: https://www.v9seo.com/blog/2016/01/12/ces-2016-highlights/

CardFellow: https://www.cardfellow.com/pos-system-cash-register-replacement/

MyBankTracker: http://www.mybanktracker.com/news/dumb-to-use-smartphones-for-payment

Blog posts I’ve written for these eCommerce sites are factual and the information is mostly the same I would’ve written if I were writing for a media outlet. There can occasionally be some bias, due to my gonzo style of writing and the site owner’s personal tastes, but overall it’s meant to be more informative than marketing, even though the point of publishing the blog is to drive traffic and increase revenue.

Another type of content marketing is the type of things you’ll see posted on media sites like Forbes, Huffington Post, NY Times, etc. In the guise of editorials, this content is meant to introduce the “author” (I use it in quotes because the content is most often ghostwritten by a schmuck like me) to a wider audience as a subject matter expert.

The idea behind this type of content marketing is if you’re looking for information and read a quality article about it, you’ll look up the person or their business.

Of course, this is all just online content marketing, and the term encompasses so much more. Remember when the guy jumped from space for no reason, sponsored by Red Bull? Ever hear a brand name-dropped in a song or seen a label in a movie or TV show? It’s all a form of content marketing.

John Deere, AAA, and companies all over the world publish magazines meant to position their brands as experts in different subjects related to their business to become lifestyle brands and build your trust.

These days, we simply have more graphs and charts to measure the effectiveness and ROI of the strategies.

Content marketing pays more consistently than journalism with much lower overhead, so a lot of companies do it, but most of the content is garbage. When you focus on quantity over quality, that’s always going to happen.

Even my personal blog isn’t as good as it would be if I were paid for quality, but as Jay-Z once said, “If skill sold, truth be told, lyrically I’d probably be Talib Kweli.”

Dear Brian,
How do you make programmers work 60-80 hours per week?
Programmers in our startup usually put 8 hours and go home. I keep reading stories about 80+ hour weeks. How do you make them work longer hours? Do we have to pay overtime? We gave few of them some equity, but it doesn’t seem to work.

lol, nobody wants your worthless equity. The programmers understand they’re doing all the work while you’re hoping to reap all the profits.

Try not being an asshole idiot and understand that you can’t make anyone put in 80 hours of quality work unless they’re passionate. The programmers you hear about putting in those hours are the programmers in charge of their own companies working on their passion projects.

You can’t expect anyone to put in that time for you unless you yourself are putting in 100 hours of programming per week. Then you’re pacing people. Great leaders lead from the front line.

You honestly sound like a douchebag and I don’t know anyone that would kill themselves like that for you.

Instead, what you’re probably getting is about 10 hours of real work, which is what those programmers who put in 80 hours a week are actually doing. The rest of the time is meetings, thinking, planning, strategizing, etc. 

If you’re not meeting project deadlines, you need a bigger team. Pushing the programmers you already have is just going to burn them out and make them quit the second they have an opportunity. Until then, they’re going to disrespect you the same way you’re disrespecting them by expecting so much out of your staff.

Give up. You’re an idiot who doesn’t deserve success because you want people to put your business in front of their personal lives, health, and well-being. You’re everything wrong with this world, and I can’t in any way wish you success in your laughable goal.

Dear Brian,
What are the best gaming computers that are capable of streaming live at the same time?
I need a computer that, by itself, can:
Play a game that is very intensive in graphics and game play; and
Live stream said games. What is the best for the job?

You need at least a decent quad-core processor, the best possible internet connection you can afford, 16GB of RAM, and the best possible graphics card you can afford.

The more RAM and the higher the system bus on your motherboard/processor, the faster your computer can process commands. The better the graphics card, the more crisp and smooth the graphics will be while playing. The faster the internet connection, the less likely you are to lag while simultaneously playing and streaming.

Your computer will only be as strong as the weakest link. If you attach the fastest, most hi-tech computer to a shitty internet connection, you’re going to bottleneck performance. This same dynamic will hold true if you cheap out on any of the above-mentioned components.

Game on, my friend.

Brian Penny Bathroom SelfieBrian Penny is a former Business Analyst and Operations Manager at Bank of America turned whistleblower, troll, and freelance writer. His work appears in High Times, Huffington Post, Fast Company, The Street, and Hardcore Droid.

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Brian Penny is a former Business Analyst and Operations Manager at Bank of America turned whistleblower, troll, and freelance writer.

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