McFarlane Toys Signs Three-Year DC Licensing Deal The DC Multiverse just took things up a notch...

Legendary comic artist and toy creator Todd McFarlane’s toy company is about to bless the DC Universe with some awesome new action figures.

The Arizona-based company is known for creating high-quality toys based on popular comic, movie, TV, and pop culture icons. It also makes the coolest-looking sports figures on the market.

McFarlane rose to prominence as the creator of Spawn, one of the first titles released by the artist-owned Image publisher. He also branched into pop culture through Korn music videos, buying Mark McGwire’s record-breaking home run balls, and creating one of the most successful independent art companies in the world.

This new partnership is sure to give us some classic figurines for both hardcore fans and mainstream bandwagoners alike.

Here’s the full press release:

Tempe, Ariz., – February 12,  2019, 2019 – Batman, Superman and the entire roster of DC’s iconic characters have a new place to hang up their capes and cowls. McFarlane Toys, an award-winning toy company, announced today they have entered into a three-year global licensing agreement with Warner Bros. Consumer Products, on behalf of DC, to release DC Multiverse collector figures in both mass and specialty retail spaces.

Beginning early 2020, McFarlane Toys will bring dozens of the iconic DC comic books, video games and feature films’ near-endless stable of characters to life with 6” – 12” ultra-posable action figures, corresponding accessories and vehicles branded DC Multiverse.

“This partnership with Warner Bros. Consumer Products and DC will be great fun for my company, and a chance to deliver products that millions of fans of the DC brand have been asking for,” said Todd McFarlane, Owner and CEO of McFarlane Toys. “The DC universe has captivated the world and to be able to play in that ‘sandbox’ now makes me feel like a kid all over again. I can’t wait to see what we can accomplish together.”

The DC Multiverse collector figures and related toys will be available at major retail locations beginning in 2020.  Fans of both McFarlane Toys and DC can check www.mcfarlane.com and the McFarlane Toys social media channels for updates and news, www.mcfarlane.com; www.instagram.com/mcfarlane_toys_official; and www.facebook.com/mcfarlanetoys.

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Brian Penny is a former Business Analyst and Operations Manager at Bank of America turned whistleblower, troll, and freelance writer.

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