How the Video Game Industry Is Doing in 2016

Truth be told, I skipped E3 this year. Although some of it was due to wanting to save money on travel expenses, I simply wasn’t as excited this year.

I’ve been to E3 a few times, as well as ComicCon, PAX Prime, CES, and a few other video game trade shows. E3 doesn’t have the mystique it once had, and working in the video game, tech, and overall media, I’m no longer impressed with press conferences.

A few years ago I published a blog about how the video game industry and the city of Los Angeles ruined E3, and I stand by that sentiment today. It looks like I’m not the only one disenchanted by the industry’s largest trade show.



Adobe recently published a few video game statistics based on its research of the industry for 2016. The social media data shows E3 no longer holds the luster it did when it first detached from CES and didn’t have to compete with SXSW and every other tech conference out there.

The video game industry itself is in a decline, held up mostly by the larger desktop computer and VR markets.


The overall video game industry is growing in every sector at healthy rates, indicating the industry is doing well and ready for success with the next generation of console releases coming soon enough.



Prices for consoles across the board have steadily decreased, and November remains the best time to buy video game consoles at the cheapest prices due to market fluctuations.



The company also found that games with open betas that allowed players to participate in the testing process consistently and sustainably sold more units.2016-adobe-digital-insights-gaming-report-5-1024

Virtual reality is continuing to gain steam, and augmented reality received quite a boost from Niantic’s Pokemon Go mobile release.

The combined mixed reality industry is fascinating to watch grow. As the devices get into more and more consumers’ hands, development grows and the platform becomes more stable.

Recent critics have dismissed the industry, saying it’s still not reaching projections, etc., but if you’ve experienced VR, you understand how cool it really is.

There’s enough in the hands of the public to outperform previous attempts at wearable technology like Google Glass, but the market still has a ways to go before it’s achieving Fitbit-like sales.


Overall, video games are still fun, and it’s good to see some of my predictions come to fruition.

Sorry I haven’t been great about updating this blog – I’ve been busy with ghostwriting assignments to keep the place running, bills paid, and food on the table.

Winter is coming, however, and I’ve already been accepted for press passes for a few cannabis cups, SXSW, Super Mobility Week, and a few other events.

I upgraded my camera to a semi-pro DSLR and have been learning about apertures and refining my skills – the content will start flowing soon.

Brian Penny Beard Versability Harley Quinn Arkham KnightBrian Penny is a former Business Analyst and Operations Manager turned bank whistleblower, troll, and freelance wrtier. His work appears in High Times, Huffington Post, Fast Company, The Street, Hardcore Droid, and more. 


Brian Penny is a former Business Analyst and Operations Manager at Bank of America turned whistleblower, troll, and freelance writer.

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