Do Marketers Actually Care? Only If They’re Paid to Help a Reporter is helping this reporter find answers.

Source Contact Info:

  • Name: matt
  • Company: folsom creative

Pitch Title: RE: Is Marketing and PR Responsible for Fake News?

Pitch Contents:

Hey Brian,
Most interesting HARO Query I’ve had the chance to answer! My name is Matt Slaymaker, and I’m the Digital Marketing Director at Folsom Creative, a Fort Collins, CO marketing agency. I read your article about Fake News and media, and while I definitely agree that particular media companies engage in unethical business practices and deceit (looking at you Washington Post)…I think the VAST majority of companies and marketers’ sole goal is to…drive more business.
For most marketers, there is no incentive to engage in fake news propagation unless you are marketing… If AdSense is your primary source of revenue; then your goal is attaining website traffic at whatever cost. THIS is why you see more fake news coming out of private news corporations, as compared to publicly funded sources like PBS, NPR, and even Wikipedia. While they are bound to get stuff wrong from time to time, they do not have the profit incentive to lie. The same can be said about cable news such as CNN and Fox News. When they spread mis-information, all the viewer has to do is follow the money and see who funds each of those channels to get a clear idea of where the misinformation comes from. Does this mean all private publications/news companies engage in fake news? That being said, Fox News consistently has the least-informed viewers according to polls, and is one of the least trusted cable news stations – but dominates when it comes to ratings. If their business model is working, why would they change it?
Matt Slaymaker
Digital Marketing Director
Folsom Creative

On August 30, 2019, 11:54 AM MDT Thought for Your Penny wrote:

Hi Matt,

I myself work in marketing more than journalism, so I do understand and am a lot more open to what you’re saying than I probably come off haha. The real battle I’m having is as a content creator, I work on my blog for free (technically make about $500/year, but that pays for the site costs and nets me maybe $100 in profit annually). That’s my journalistic side, but to keep that up, I have to find ways to pay my bills. I get squeezed by news outlets, marketing agencies, and everyone in between, and my only option after doing this for a decade now with no way of passing a background check is contracting, whether as a blogger, Postmates driver, or painter/laborer.

I’ve worked with hundreds of companies over my lifetime, and while you’re right that the brands and corporations as a whole mean well, marketing isn’t immune to the same issues every other industry has. The themes and commonalities of business and corporate America were the same when I worked at Countrywide, Worldcom, Best Buy, GNC, Jack in the Box, Olive Garden, Honeywell, the U.S. Army, Xerox, and everywhere in between. I’ve heard the same stories from everywhere. Marketing and media aren’t immune.

So just like GNC’s motto isn’t “half our shit isn’t ever looked at by the FDA” and Honeywell doesn’t print “This $10 fan is going to break in less than a year, because you’re a cheapskate,” marketing agencies will of course have the exact same squeaky-clean corporate culture all these other places did. But if marketers were truly providing value, wouldn’t those be actual mottos, even if used humorously? Of all these companies, Jack in the Box and Taco Bell come closest by just admitting they’re late night drunk food.

So there are two things I’m curious about:

1. Would you like to do a Skype video call in October for a podcast I’m working on to discuss this exact topic? I feel you have a grasp of it and do see both sides as well. It could be a fun back and forth. I’m actually quite smiley in person and on camera. Could be a fun video if you’re up to it. Otherwise, I would need to email you a bit to get more back and forth for a full-on blog. It’s definitely something I want to explore though, because “fake news” is becoming more common as a search term, and what actually happened the past few years is a bunch of media outlets joined the same Writer’s Guild that helps Hollywood. I’m a freelancer, so I’m not in that guild and have no protection. In fact, I’m now who those unionized workers are being protected from. I’m basically locked out the gates of Emerald City banging on the door, begging to get in, and I can’t, so…

2) Are you hiring content writers? My working range is typically $0.10 per word, but to be perfectly honest, I’m not going to be able to pay rent October 1 and will be living in my car at that point, so I’m willing to drop the price if you have volume.

Brian Penny
Thought for Your Penny


Hey Brian,

So our agency is currently all set on content writers.

In terms of back and forth, I would prefer to have an email correspondence than a podcast, as the link is what we shoot for with our HARO query responses 🙂
Let me know if you have any other specific questions on the topic, more than happy to answer to the best of my ability!


Matt Slaymaker
Digital Marketing Director
Folsom Creative

Fuck you and your link, Matt. You don’t care about shit. You just can’t accept responsibility like a man for the bitch industry you’re in. What’s most interesting about Matt (like other marketers) is he actually seems to believe the bullshit he’s spouting. He’s paid to make you buy a company’s products. That’s it. If you don’t buy, he loses the client. Connecting your wallet to his bottom line is all he cares about.

Can you believe this marketing troll asked for a link with a cute little girly emoticon while refusing to add any value to me? Fuck this guy and his fake news propaganda.


Dr. Brian Penny is a former Business Analyst and Operations Manager at Bank of America turned whistleblower, troll, and freelance writer. You can find his work in Cracked, High Times, HuffPost, Lifewire, Forbes, Fast Company, and dozens of other places, although much of it is no longer under his name. Dr. Penny loves annoying fake media.

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