I spent the last couple years travelling the west coast to attend trade shows, expos, and conventions in a variety of industries. In doing so, I saw a lot of presentations from different industry professionals. The ones that stick out to me are the so-called SEO experts.
I work for a couple SEO and content management firms. I also make my living blogging and guest posting to drive traffic. So when I hear some of the fallacies being sold by these “experts,” I can’t help but laugh.
WordPress Isn’t Better than Blogger
The biggest fallacy I hear all the time from these SEO frauds is that WordPress is viewed as more professional than Blogger/BlogSpot. This is a hilarious misconception and absolute bullshit. If you ever hear someone say such a thing, know that these people are uneducated in how the Internet and search engine rankings work.
To clarify what’s being said, these salesmen masquerading as computer-literate technical experts are saying that thoughtforyourpenny.wordpress.com is viewed as more professional than thoughtforyourpenny.blogspot.com.
This simply isn’t true – nobody in the entire world (least of all search engine bots) sees either of these as any more than a blog, and anyone who tells you different is either lying or doesn’t know what they’re talking about.
It is true that more professionals use WordPress in order to create their blogs, but that’s only because SEO consultants are running these workshops and telling professionals that’s the only possible platform they should use. I’ve seen it happen in every industry. Public perception remains unaffected, and there’s absolutely no SEO benefit to choosing one over the other.
Keep in mind that the highest trafficked blog online (as well as one of the highest trafficked websites period) is the Huffington Post (it has 4x the traffic of TMZ), which is run on the Blogger platform.
Also keep in mind that Blogger is Google’s blogging platform, and, since organic search traffic from Google is all these SEO consultants think matters, it only makes sense to use Google’s platform. Which brings me to the next point.
Google Isn’t the Only Search Engine
These SEO scammers only know how to get search results from Google. I’ve never seen one even consider Bing or DuckDuckGo, and these are very important search engines that can’t be ignored.
Bing powers Yahoo searches, and Yahoo is the 5th highest-trafficked website on the Internet. Why would you ignore one of the single largest sources of online traffic on the entire Internet? That’s just terrible business.
The reason these SEO noobs-in-hiding ignore Bing and DuckDuckGo is because they have no idea how to gain traffic on these sites. They don’t know how to raise click-thru rates and build a lasting brand like McDonald’s – they simply know how to drive traffic for sales like Herbalife. These idiots are making “professional” websites that have terrible UI and aren’t respected by real customers.
Sure, this can be great for short-term gains, but it’s not a sustainable business model. That’s why these people charge monthly subscription fees and continue working on synthesizing real traffic from real people. It’s all smoke and mirrors, and that’s why these people are teaching SEO in workshops instead of simply creating their own websites.
Real SEO Advice to Increase Traffic
You’ve heard it before, but content is king. High quality and timely content is the only way to draw real, lasting traffic.
Check your keywords and make sure you’re providing the information people want. Know your audience, respect them, and speak to them.
Spread your message and increase your network by guest posting on other sites. You know how you can’t pick up a rap album that doesn’t feature about a dozen other rappers? That’s because they’re marketing, and you should follow their example if you want to make money.
Regardless of which platform you choose, you should remove the .bloggingplatform from the URL. On BlogSpot, it’s actually free to obtain a vanity URL that will redirect to Google’s Blogger servers. On WordPress, it costs $11 per year for the same thing, whereas hosting your own blog costs about $8 per year.
Whatever you do, remember blogs and websites are businesses. If you’re blogging, you’re a content creator just like Ray Charles and N.W.A.. Watch Ray and Straight Outta Compton (or pretty much any movie about the music business) to learn the struggle of content creators.
Keeping control of your thoughts, words, and creations is the most important aspect of website creation. If you’re not careful, you’ll bust your ass just to make a pile of money for some suit at Google or WordPress.
Brian Penny is a former operations manager and business analyst at Bank of America turned whistleblower, troll, and freelance writer. His work has appeared on Huffington Post, Fast Company, BBC, High Times, Hardcore Droid, The Street, and Intuit’s Small Business Resource.