There’s more to eBay than just listing an item – with approximately 1 billion active listings at any given time being viewed by 167 million active users, it’s a crowded marketplace that’s easy to get lost in.
Running a successful eBay business requires creativity, savviness, and a willingness to go above and beyond in order to drive revenues. If you aren’t following five fundamental steps, you’re leaving money on the table.
- Create Detailed Listings
The foundation of an eBay sale is the listing – by building a detailed listing utilizing specific keywords and high resolution photos, you increase the viewability of your items. Make sure to fill out all available fields, and don’t be lazy. The more information you provide, the more professional your listing looks, and the more keywords available for those who are searching.
Not everyone who may buy the latest Samsung KS9500 Curved 4K SUHD TV is going to search for the exact model. Some may simply be looking for a 55-inch television set, while others will look for SKU UN55KS9500FXZA, and others will search for curved screen, 4k TV, etc. By adding as much detail as possible to a listing, you’ll gain the most possible organic search traffic by ranking as high as possible for each related term.
- Build an eBay Store
One of the best ways to increase traffic to listings is to build an eBay store. By building a store, you’ll gain personalized banners, a customized URL, and other advanced features to make your store stand out. You also gain the ability to link back to your store on every listing, so all of your listings contribute to each other, building a sales funnel that draws in visitors to be converted to customers.
In addition, you’ll gain offsite email marketing tools that allow you to reach out to potential buyers beyond eBay’s site, which brings me to my next point.
- Promote Offsite
There’s no reason to focus all your eBay marketing efforts on the one website. The Internet is a huge place, and there are plenty of other places to discuss your listings. Most eBay power sellers have an ecommerce site of their own where they promote the same items listed on eBay. They also promote listings heavily across social media sites like Facebook, Twitter, Pinterest, Instagram, Snapchat, and Tumblr.
Even classified ads on Craigslist and similar sites can be helpful in drawing traffic to an item listed on eBay, as these sites have their own crowds of rabid followers seeking the best deals. Don’t stop there – every forum, comment section, and even offline social gathering or event is a possible marketing platform. Keep your eyes and ears open.
- Scout the Competition
The best way to research what works and doesn’t for selling your particular item is to look at what others are doing. When you go into a pawn shop, they’ll typically search for the item you bring on eBay to see what prices it has been selling for in the most recently closed listings. This is a great tactic to understand the real value of what you’re selling.
Although the first issue of Action Comics (the first appearance of Superman, for those somehow not familiar) has sold for as high as $3.21 million on eBay in 2014, the most recent auction is sitting at $510,000 as of April 28. It’ll be difficult to draw visitors to the high end of the price range when the competition is undercutting by so much.
- Utilize Third-Party Tools
While eBay has a lot of great tools, it’s certainly not all-encompassing. There are a lot of third-party tools that can be used to increase exposure to your listings, and I’d be remiss to not mention Rebuyers.
Whether you’re looking for ways to list a large amount of items at once, automate marketing, or even research traffic for key terms, third-party tools extend eBay’s functionality.
By following these steps, you’ll greatly increase the exposure of your listings. Like any other ecommerce platform, the more traffic you draw into your funnel, the more opportunities you have to make sales and drive revenue. Don’t hesitate to get started today.