Streaming Video Statistics to Know in 2018

Streaming video is becoming more and more popular as people cut the cord and stop paying for cable subscriptions. An eMarketer report estimates 5 million people will cancel cable in 2018, bringing the total cord cutter count to 27.1 million.

That’s in addition to 36.3 million who never had cable, bringing the total of people choosing streaming services over cable to 63.4 million people in 2018.

With that said, we’re going to review some important statistics to know on the major streaming video services: Netflix, Amazon Prime Video, Hulu, and YouTube.

Netflix Statistics

1. Netflix users watched 140 million hours per day, and 1 billion hours per week in 2017.

2. The average Netflix user watches 60 movies a year.

3. The biggest Netflix streaming day is January 1.

4. Netflix has 117.6 million subscribers as of January 2018.

5. 54.77 million Netflix subscribers live in the United States.

6. 23% of U.S. adults stream Netflix daily.

7. Netflix users avoid watching 160 hours of ads per year by using the service.

8. Netflix will spend approximately $7 billion for content in 2018.

9. Netflix still has 3.4 million subscribers to its DVD-by-Mail service.

10. Netflix made $11.69 billion in revenue in 2017.

11. $450.5 million of those revenues came from is DVD-by-Mail service.

Hulu Statistics

12. Hulu has 17 million users as of February 2018.

13. Hulu Live has 250,000 subscribers spending $40 per month.

14. Disney owns 60% of Hulu, NBCUniversal owns 30%, and Time Warner owns 10%.

15. Hulu spent $2.5 billion on content in 2017.

16. Hulu users watched more than 12,000 years (107 million hours) of South Park in 2017.

17. Daddy’s Home was the most watched movie on Hulu in 2017, with 12 million views.

18. The median age of Hulu viewers is 31.

19. Hulu earned $1 billion in ad revenue in 2017.

20. Hulu won 10 Emmy Awards and 2 Golden Globes in 2017.

Amazon Prime Video Statistics

21. Amazon Prime has 90 million users.

22. An estimated 63% of all Amazon customers are Prime members.

23. Amazon Prime Video is available in over 200 countries.

24. Amazon earned $60.5 billion in revenue in 2017.

25. Amazon spent $4.5 billion on content in 2017 and estimates they’ll spend $8.3 billion in 2022.

26. Amazon plans to release 12-14 new movies each year, with budgets of $5-35 million a piece.

27. Amazon Studios movies have grossed a total of $240.1 million worldwide, at an average of $10.9 million a piece.

28. 64% of American households have Amazon Prime.

29. 74% of Amazon Prime members pay for the full year up front.

30. Amazon Prime members spend $1300 per year on Amazon.


31. YouTube has over 1.3 billion users.

32. More than half of Youtube views come from mobile devices.

33. YouTube is available in 76 different languages.

34. 8 out of 10 18-49 year olds watch YouTube each month.

35. 300 hours of video are uploaded to YouTube every minute.

36. Over 1 billion hours of video are watched on YouTube every day.

37. The most watched video on YouTube as of February 2018 is Despacito, with over 4.7 billion views.

38. LEGO is the most popular branded channel, with over 6 billion views.

39. 95% of the most watched YouTube videos are music videos.

40. How To video searches have grown 70% year-over-year.


Dr. Brian Penny is a former Business Analyst and Operations Manager at Bank of America turned whistleblower, troll, and freelance writer. You can find his work in Cracked, High Times, HuffPost, Lifewire, Forbes, Fast Company, and dozens of other places, although much of it is no longer under his name. Dr. Penny loves annoying fake media.

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