Whether you’re a blogger, own an ecommerce site, or just want more views on your eBay or Amazon listings, digital marketing is important to learn.
But there’s so much to learn – Google’s search ranking factors take a lot of reading, and that doesn’t account for search engines from Microsoft, Apple, DuckDuckGo, and so much more.
Even internal site searches on massive databases like Etsy, eBay, and Craigslist require keyword optimization, bright visuals, and inbound links to really be effective and stand out.
People who built their businesses on any online property aren’t going to let you muscle your way into their profits. That’s just the way it is – if you want to survive online, you’ll need to follow digital marketing best practices.
Having worked online for a decade, here are the blogs I trust to provide real-time information to get your web pages ranked.
Yoast is an essential tool for any blogger, and its blog is a great resource for learning how to optimize your blog for online viewers. My blog is the cornerstone of my online business, but for many, it’s just a marketing tool. Learn the intricate details with Yoast, or just hire a professional blogger like me.
Public Relations is a vital part of marketing, online or off. In fact, PR is different than marketing, so many firms have teams for both. See what media relations specialists think about what you’re doing for your business’s online marketing efforts at PR Daily.
Search Engine Journal is one of the leading SEO and digital marketing news outlets. It covers all the latest changes, upgrades, tactics, and failures top brands are using right now on every digital channel. If you want the latest SEO news, Search Engine Journal is where you get it.
The Content Marketing Institute is laser focused on guiding you through setting up an effective content marketing strategy. This is often thought of as blogging, building a website, social media, and YouTube (all valid content marketing channels), but it stretches as far as your imagination, so this is an essential business read.
Wordstream sells online marketing services, but that doesn’t mean its blog can’t be trusted. In fact, ranking high for online marketing requires thought leadership in a fast-paced market. This blog provides really helpful insights to steer your marketing in the right direction.
Sometimes it’s best to eliminate all the middlemen and get the information straight from the source. Google is the search engine you’re most likely trying to please, so ask Google itself about your digital marketing problems, and it likely has an answer. Whether it’s Analytics, Search Console, AMP, Advertising, or more, you can find your answers with Google without searching outside it’s archives.
Moz is another great digital marketing agency that has a fantastic blog for keeping up with the industry. This company knows its shit and can walk you through any aspect of digital marketing from any perspective. This library of marketing info, charts, and research is worth reading anytime.
Search Engine Land is another leading SEO and digital marketing news agency. These experts dig into trending topics to make sure you always have cutting edge editorials, news, and opinions on issues actually affecting your brand. If you can’t find it on Search Engine Land, just wait a few seconds or submit it yourself.
HubSpot is hyper-focused on B2B digital marketing services across websites, social, content marketing, and more. Sure it’s content marketing in itself, but isn’t that the point? If it works, go with it, and check out one of the top-ranking agencies in search rankings.
Neil Patel is practically a mythical hero in digital marketing. He has a massive following, and there’s not a topic you can search that he doesn’t have a dozen blogs covering. To top it off, each blog is thousands of words, highly detailed, and includes all the infographics (he even has an infographic on infographics), charts, and screenshots you ever need.
With the info gained from these websites, you’ll outsmart all the snake oil salesmen and become an online marketing genius.