E3 2020 Tickets Go on Sale Friday, February 15 – Does Anyone Care? The ESA is struggling to garner enthusiasm for an event missing major console makers

Over the course of its lifetime, E3 (formerly known as the Electronics Entertainment Expo) grew from a CES side event in Las Vegas to its own Los Angeles event. This drove prices up for developers and exhibitors while putting the Entertainment Software Association (ESA) in full control of the event.

Twenty years ago, E3 was a dream event for anyone to attend. It was the place where the general public first became privy to announcements for all the latest video game news. During much of the 2010s, it was one of few places to truly experience virtual reality games on headsets from Oculus and HTC. It still has some exclusive events, but is it still worth it?

Learn how to attend and prepare for E3 at Thought for Your Penny.

I’ve been attending E3 for years, although I haven’t been in several years. There are several reasons for this:

1. Press conferences are all livestreamed (as is much of the event now) everywhere from IGN and Gamespot to Twitch and YouTube. There’s not much to see in person you cant see online.

2. Gaming events like PAX are much more fulfilling for gamers of all types: goard, card, PC, mobile, etc. They are more inclusive and more fan-focused.

3. Everything is overpriced in L.A., from parking to eating, sleeping – everything. Even living in Arizona, where gas is cheap enough to drive, the idea of heading to L.A. is too much.

4. I’m not as hardcore of a gamer anymore. I can’t keep up with the cost of playing, so I stick to older games, free-to-play, etc.

Besides these issues, there are unique issues to E3 2020 that keep me from getting excited. Sony won’t be there, even though it’s releasing its PlayStation 5 console this holiday season. Nintendo has long skipped it.

Sony wristband from E3 2014ish? Press Conference

There are a million things I need to do this summer, and I’m having trouble making E3 a priority. It looks like I’m not the only one.

Many brands are pushing to do what Activision Blizzard does with its annual BlizzCon event. This is a much more efficient usage of event marketing dollars.

Still – the ESA is pushing forward and has a list of exhibitors leaking online as its press release goes out for ticket sales. If you head out there, let me know how it is. I won’t be there.


Leading industry brands set to share new innovations and titles with fans worldwide


Washington, DC – FEBRUARY 12, 2020 – The Entertainment Software Association (ESA) today announced that registration for E3 2020: EVERYONE PLAYS will open February 15 at 11:00 AM EST, exclusively at www.E3Expo.com. The show returns to the Los Angeles Convention Center from June 9-11, with an industry day on June 9, followed by two days open to all badge holders.

E3, the world’s premier event for computer and video games and related products, has been reimagined to include new stage experiences, experiential zones, and live events to showcase new titles and innovations in video games and to celebrate video game culture.

E3 2020 will feature special guest gamers, celebrities, and digital programming on the show floor while connecting with global audiences through extended livestreaming. A highlight will be the debut of an all-new floor experience that will be streamed to bring exclusive conversations with leading industry innovators and creators to attendees and fans worldwide.

“We are working to make E3 2020 a more interactive and immersive experience with a show floor that will amplify our exhibitors, their innovations, and announcements,” said Stanley Pierre-Louis, President and CEO of the ESA. “The E3 experience is an industry showcase like no other. It connects media, brands, innovators, and super fans with one another.”

Several leading video game companies have already committed to participating in E3 2020, including Xbox, Nintendo, Ubisoft, Bethesda Softworks, SEGA, Capcom, Square Enix, Take-Two Interactive Software, BANDAI NAMCO Entertainment America Inc., and Warner Bros. Games, among others.

Registration Information


  • Online Registration
    • Available online exclusively at E3Expo.com, starting February 15 at 11:00 AM EST
  • Show Hours
    • Industry Badge Holders: Tuesday, June 9: 11:00 AM – 6:00 PM
    • All Badge Holders: Wednesday, June 10: 10:00 AM – 6:00 PM
    • All Badge Holders: Thursday, June 11: 10:00 AM – 6:00 PM
  • Badge Levels:
    • Qualified Industry Attendees including Exhibitors, VIP Buyers, Industry Pro, and Media (Complimentary; June 9-11)
    • Premium Badge including exclusive benefits ($995; June 9-11)
    • Gamer Badge ($165; June 10-11)

Companies interested in exhibiting at E3 2020 should contact Max Roche via email at mroche@dolaherevents.com or through the E3 website at www.E3Expo.com.

About E3

E3 is the world’s premier event for computer and video games and related products. The show is owned by the ESA, the US association dedicated to serving the business and public affairs needs of the companies developing and publishing interactive games for video game consoles, handheld devices, personal computers, and the internet. For more information, visit E3’s website or follow E3 on Facebook @E3Expo or Twitter @E3.

About the ESA

The ESA offers a wide range of services to interactive entertainment software companies, including conducting business and consumer research; providing legal and policy analysis and advocacy on First Amendment, intellectual property, and technology/e-commerce issues; managing a global content protection program; owning and operating E3; and representing video game industry interests in federal and state government relations.




Dr. Brian Penny is a former Business Analyst and Operations Manager at Bank of America turned whistleblower, troll, and freelance writer. You can find his work in Cracked, High Times, HuffPost, Lifewire, Forbes, Fast Company, and dozens of other places, although much of it is no longer under his name. Dr. Penny loves annoying fake media.

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